Making Strategy: The Journey of Strategic Management
- ISBN-10
- 1446265196
- ISBN-13
- 9781446265192
- Series
- Making Strategy
- Category
- Business & Economics
- Pages
- 528
- Language
- English
- Published
- 2013-04-04
- Publisher
- SAGE
- Authors
- Fran Ackermann, Colin Eden
Description
This book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources. It provides a much-needed guide to the strategy-making process by: elaborating the key concepts and theories of strategic management; by illustrating through case vignettes the issues inherent in the process of strategy-making; and by providing extensive and detailed practical guidelines on the methods, techniques and tools employed in the case vignettes. Key themes explored are: the crucial significance of political feasibility; the role of participation; emphasis on stakeholder management; thinking about alternative futures within the overall process of stra
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