Organizational Crisis Communication: A Multivocal Approach
- ISBN-10
- 1446297063
- ISBN-13
- 9781446297063
- Category
- Business & Economics
- Pages
- 280
- Language
- English
- Published
- 2016-11-12
- Publisher
- SAGE Publications Limited
- Authors
- Finn Frandsen, Winni Johansen
Description
Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.
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