MAD Skills

ISBN-10
1449305881
ISBN-13
9781449305888
Language
English
Published
2011
Publisher
O'Reilly Media, Incorporated
Authors
Brian Dolan, Joe Hellerstein

Description

"A discussion of Big Data approaches to analysis problems in marketing, forecasting, academia and enterprise computing. We focus on practices to enhance collaboration and employ rich statistical methods: a Magnetic, Agile and Deep (MAD) approach to analytics. While the approach is language-agnostic, we show that sophisticated statistics can be easily scaled in traditional environments like SQL." -- Resource description page.

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