Why Viewers Watch: A Reappraisal of Television's Effects

Why Viewers Watch: A Reappraisal of Television's Effects
ISBN-10
1452245916
ISBN-13
9781452245911
Category
Language Arts & Disciplines
Pages
284
Language
English
Published
1992-01-14
Publisher
SAGE Publications
Author
Jib Fowles

Description

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically. Fowles argues that television is a `grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

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