Products and Process Innovation in the Food Industry
- ISBN-10
- 1461311330
- ISBN-13
- 9781461311331
- Category
- Technology & Engineering
- Pages
- 242
- Language
- English
- Published
- 2012-12-06
- Publisher
- Springer Science & Business Media
- Authors
- W. Bruce Traill, Klaus Günter Grunert
Description
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
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Other editions
-
- 1997-05-31
- 276 pages
- Paperback
- Springer Science & Business Media
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