Successful Customer Relationship Management Programs and Technologies: Issues and Trends
- ISBN-10
- 1466602899
- ISBN-13
- 9781466602892
- Category
- Business & Economics
- Pages
- 358
- Language
- English
- Published
- 2012-03-31
- Publisher
- IGI Global
- Authors
- Eid, Riyad
Description
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
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