Strategic and Pragmatic E-Business: Implications for Future Business Practices
- ISBN-10
- 1466616202
- ISBN-13
- 9781466616202
- Category
- Business & Economics
- Pages
- 496
- Language
- English
- Published
- 2012-05-31
- Publisher
- IGI Global
- Authors
- Karim, Mohammed Rezaul
Description
In emerging and global economies, e-commerce and e-business have become increasingly necessary components of business strategy and strong catalysts for economic development. Strategic and Pragmatic E-Business: Implications for Future Business Practices disseminates information on the new practices and techniques in e-business and promotes a better understanding of contemporary issues and solutions to existing and emerging challenges. Making prospective audiences aware of concurrent business needs, models, trends, methods, and techniques, this books targets: e-commerce vendors, business managers, entrepreneurs, software industries, the digital media world, and online merchants who wish to build strong consumer brands.
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