Handbook of Research on Retailer-consumer Relationship Development
- ISBN-10
- 1466660775
- ISBN-13
- 9781466660779
- Pages
- 589
- Language
- English
- Published
- 2014
- Publisher
- Business Science Reference
- Authors
- IGI Global, Elena Druica, Fabio Musso
Description
This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research
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Other editions
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- 2014-05-31
- 589 pages
- Ebook
- IGI Global