Marketing the Arts and Entertainment: Success Strategies in the Profit and Not for Profit World
- ISBN-10
- 146699228X
- ISBN-13
- 9781466992283
- Category
- Business & Economics
- Pages
- 115
- Language
- English
- Published
- 2013-05
- Publisher
- Trafford on Demand Pub
- Author
- Ronald C. Harding
Description
This workbook is designed to help newcomers to the world of performance and exhibition become successful! The secret is "marketing know-how" and this guide is designed to take you step-by-step through the business of finding funding, getting an affordable location, working out a budget, a game plan, and then attracting an audience who will ensure success. Whether you are a small art gallery, dance company, little theater group, comedy club, local museum, start-up opera company, or dance theater, this book is for you. It has already proven successful with all these groups as well as being successfully used by a landmark movie theater threatened with demolition, unless it paid its bills, a local PBS station faced with falling viewership and pledges, and even a zoo in one of America's best loved cities. Simply said, whatever you have to offer can be marketed successfully.
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