Exploring Internal Communication: Towards Informed Employee Voice

Exploring Internal Communication: Towards Informed Employee Voice
ISBN-10
1472430697
ISBN-13
9781472430694
Series
Exploring Internal Communication
Category
Business & Economics
Pages
222
Language
English
Published
2015-04-28
Publisher
Gower Publishing, Ltd.
Author
Mr Kevin Ruck

Description

This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management and internal social media. It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously. The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.

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