Strategic Management: Awareness and Change

Strategic Management: Awareness and Change
ISBN-10
1473726336
ISBN-13
9781473726338
Series
Strategic Management
Language
English
Published
2017-03-06
Authors
Frank Martin, Jonathan Scott, John Thompson

Description

This eighth edition of Strategic Management: Awareness and Change provides a comprehensive introduction to modern strategy. Thoroughly revised and updated to include the latest research in the field, the book covers all the main topics within strategic management to give students a comprehensive understanding of tomorrow's business world.

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