A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.
" - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West.
... of 'media life' (Deuze, 2012), 'polymedia' (Madianou and Miller, 2013), media repertoires (Haddon, 2016), transmedia use (Fast and Jansson, 2019), mediatization and 'communicative figurations' (Hepp, Breiter and Hasebrink, 2018).
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
In general, modern technologies increase the possibility and likelihood of detaching communication (message transmission or exchange) from any social basis. Community. An idealized form of human association in which the members share ...
This text is a companion to McQuail's Mass Communication Theory, but can be used independently. It is a resource of statements drawn from communication studies, media sociology and cultural studies.
The major textbook in communication theory. Denis McQuail provides a brisk, elegantly organized, and comprehensive overview of the ways in which mass communication has been viewed by social scientists and...
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using ...
This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media.
This exciting collection of papers represents some of the finest communications research published during the last decade.
This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media.