British Car Advertising of the 1960s
- ISBN-10
- 1476611300
- ISBN-13
- 9781476611303
- Category
- Transportation
- Pages
- 429
- Language
- English
- Published
- 2015-03-27
- Publisher
- McFarland
- Author
- Heon Stevenson
Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Get the book
Similar books
-
American Automobile Advertising, 1930Ð1980: An Illustrated History
By Heon StevensonAny Color So Long as it's Black: The First Fifty Years ofAutomobile Advertising. London: David & Charles ... London: Lutterworth Press, 1974. di Ruffia, C.B. (ed.). ... Sloan, Alfred P. My Years with General Motors (2nd ed.). London: ...
-
Automobility and the City in Twentieth-Century Britain and Japan
By Simon Gunn, Susan C. Townsend13 Norie Huddle and Michael Reich, Island of Dreams: Environmental Crisis in Japan (New York: Autumn Press Inc. 1975), 51. 14 Shigeto Tsuru, 'Kōgai', UNESCO Courier, July 1971, cited in Huddle and Reich, Island of Dreams, 51.
-
Advertising: Its Business, Culture and Careers
By Andy Tibbsadvertising, the principle of defining a USP is less simple. Most brands in any given marketplace are worryingly ... I am a sucker for 1960s British cars; not necessarily sporty jobs either. On my office wall I have an advertisement ...
-
Driving it Home: 100 Years of Car Advertising
By Judy Vaknin"Car advertising, perhaps more than the advertising for any other product, tells the story of the economic, political and social history of the 20th century. The motor car is a...
-
Transformation and Tradition in 1960s British Cinema
By Richard FarmerMann, D. (2007), 'An Industrial and Cultural History of Selected British Crime Supporting Features and Filmed Television Series, 1946–1964', University of the West of England: unpublished doctoral thesis. Mann, D. (2009), Britain's ...
-
Advertising and Promotion
By Chris Hackley, Rungpaka Amy HackleyNew to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage ...
-
Japanese Inward Investment in UK Car Manufacturing
By Young-Chan KimImmediately after the 1974 General Election, Wilson faced dual burdens from the previous government. Firstly, he inherited an appalling economic situation partly created by the policies of the 1970–74 Heath Government and partly ...
-
Advertising and Promotion: Communicating Brands
By Dr. Chris HackleyLondon: Pearson Education. Pickton, D. and Crosier, K. (2003) 'Marketing intelligence and planning', Account Planning, special issue, 21(7): 410—15. Pollay, R.W. (1986) 'The distorted mirror — reflections on the unintended consequences ...
-
Spectacle, Fashion and the Dancing Experience in Britain, 1960-1990
By Jon Stratton'Jeepster' on Electric Warrior (1971) refers to the American vehicle built by Willys, the makers of the jeep, who, in the 1950s, ... includes a reference to 3D vision—in the 1960s 3D television and film were thought of as fantastic, ...
-
Retro Ride: Advertising Art of the American Automobile
By Tony SwanRETRO RIDE traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades.