Fundamentals of Media Effects: Second Edition
- ISBN-10
- 1478608196
- ISBN-13
- 9781478608196
- Category
- Language Arts & Disciplines
- Pages
- 410
- Language
- English
- Published
- 2012-05-03
- Publisher
- Waveland Press
- Authors
- Susan Thompson, Jennings Bryant, Bruce W. Finklea
Description
Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchknowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrens educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called Research Spotlight, which enable readers to envision how theories translate into research.
Get the book
Other editions
Similar books
-
Fundamentals of Media Effects
By Jennings Bryant, Bruce W. FinkleaThis thoroughly revised edition offers an up-to-date look at media effects literature.Fundamentals of Media Effects, 3/e begins with a historical overview of media effects and then covers foundational theories.
-
VFX Fundamentals: Visual Special Effects Using Fusion 8.0
By Wallace JacksonChád is a contributing author to several Java books, including Professional Java E-Commerce (Wrox Press), Beginning Java Networking (Wrox Press), and XML and Web Services Unleashed (Sams Publishing). Chád has Java certifications from ...
-
Media Effects: Advances in Theory and Research
By Jennings BryantOffers a comprehensive reference for media effects study. Covering the field of media effects arena, this title provides material as well as chapters focusing on effects of mobile media and other technologies.
-
Fundamentals of Radiation Materials Science: Metals and Alloys
By GARY S. WASThe revised second edition of this established text offers readers a significantly expanded introduction to the effects of radiation on metals and alloys.
-
Android Studio New Media Fundamentals: Content Production of Digital Audio/Video, Illustration and 3D Animation
By Wallace JacksonThis book is a brief primer covering concepts central to digital imagery, digital audio and digital illustration using open source software packages such as GIMP, Audacity and Inkscape.
-
The Internet and the Mass Media
By Lucy Küng, Ruth Towse, Robert G Picard"This book analyses issues of the internet and mass media in a rapidly changing environment.
-
Fundamentals and Frontiers of the Josephson Effect
By Francesco TafuriThis book provides a comprehensive and up-to-date description of the Josephson effect, a topic of never-ending interest in both fundamental and applied physics.
-
Principles of American Journalism: An Introduction
By Stephanie Craft, Charles N. DavisDesigned to engage, inspire and challenge students while laying out the fundamentals of the craft, Principles of American Journalism introduces readers to the core values of journalism and its singular role in a democracy.
-
Digital Media: Transformations in Human Communication
By Paul Messaris, Lee HumphreysThis book is divided into five key areas - video games, digital images, the electronic word, computers and music, and new digital media - and offers an invaluable guide for students and scholars alike.
-
Fundamentals of Liquid Crystal Devices
By Shin-Tson Wu, Deng-Ke YangThis edition includes important new chapters on blue-phase display technology, advancements in LCD research significantly contributed to by the authors themselves.