UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites

ISBN-10: 1484238672
ISBN-13: 9781484238677
Category: Computers
Pages: 205
Language: English
Published: 2018-09-26
Publisher: Apress
Author: W. Craig Tomlin

Description

Combine two typically separate sources of data—behavioral quantitative data and usability testing qualitative data—into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved. There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website. UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website. What You’ll Learn Understand personas: what they are and how to use them to analyze data Use quantitative research tools and techniques for analysis Know where to find UX behavioral data and when to use it Use qualitative research tools, techniques, and procedures Analyze qualitative data to find patterns of consistent task flow errors Combine qualitative and quantitative data for a 360-degree view Make recommendations for optimizations based on your findings Test optimization recommendations to ensure improvements are achieved Who This Book Is For Big data analytics (quantitative) professionals who want to learn more about the qualitative side of analysis; UX researchers, usability testers, and UX designers (qualitative professionals) who want to know more about big data and behavioral UX analysis; and students of UX, UX designers, product managers, developers, and those at startups who want to understand how to use behavioral UX and usability testing data to optimize their websites and apps.

Get the book

Similar books

Family History Digital Libraries
By William Sims Bainbridge
One named Sara and Timberlake had 11 male workers, 1 female worker, and 4 children workers, so it might have employed the Minor family.
Foundation Dreamweaver MX
By Craig Grannell, Jerome Turner, Matt Stephens
So here's what we need to do to arrive at our layout: s Create the main table to hold all the page elements. s Deal with the navigation area which is ...
Cisco CCNA Certification, 2 Volume Set: Exam 200-301
By Todd Lammle
This inclusive, two-book set provides what you need to know to succeed on the new CCNA exam. The set includes Understanding Cisco Networking Technologies: Volume 1 and the CCNA Certification Study Guide: Volume 2.
CompTIA Network+ Study Guide: Exam N10-006
By Todd Lammle
... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...
CompTIA Network+ Study Guide with Online Labs: N10-007 Exam
By Todd Lammle, Jon Buhagiar
... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...
CCNA: Cisco Certified Network Associate FastPass
By Todd Lammle
S The S reference point defines the point between the customer router and an ... with the letter E deal with using ISDN on the existing telephone network.
Stranger in the Chat Room
By Todd Hafer, Jedd Hafer
A sequel to In the Chat Room With God finds a group of teens contacted by a mysterious and increasingly malevolent character who claims to know about their encounters with the Almighty and challenges their beliefs. Original.
Error Correction Coding: Mathematical Methods and Algorithms
By Todd K. Moon
M M−1∑ k=0 −∞ ∞ k=0 The average energy per signal E s ∫ can be related to the ... we will deal primarily with additive white Gaussian noise (AWGN), ...
Security+ Training Guide
By Todd King
... to deal with most , but unfortunately not all , of these potential threats . ... The S / MIME standard implements encryption for message content using ...
CCDA: Cisco Certified Design Associate Study Guide: Exam 640-861
By Todd Lammle, Andy Barkl
S reference point The S reference point defines the reference point between ... with the letter E deal with using ISDN on the existing telephone network.