Strategic Management

Strategic Management
ISBN-10
1486012426
ISBN-13
9781486012428
Series
Strategic Management
Category
Business & Economics
Pages
601
Language
English
Published
2014-09-01
Publisher
Pearson Australia
Authors
Peter Galvin, Graham Hubbard, John Rice

Description

Renowned for its comprehensive, rigorous and case-rich approach, this resource trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy. Strategic Management is written with practical usage in mind and is designed to suit the needs of both post-graduate and undergraduate students. The 5th edition brings the subject to life with ten brand-new in-depth case studies, covering a wide variety of Australian and international examples.

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