How it Works, how to Do it Scott D. Anthony. the field. ... Some of you probably have a crystal-clear image forming in your head: the international sign for fast food, McDonald's golden arches. The next logical question, then, is, ...
Are you preparing a new generation of innovators?
Arguing that companies in all industries must transform the way they commercialize knowledge, Chesbrough convincingly shows how open innovation can unlock the latent economic value in a companys ideas and technologies.
Based on the experience of the restructuring of the MBA program at Case Western Reserve University, the book describes the transformation of a program from one where student learning was...
In this book Henry Chesbrough, the originator of open innovation, examines the hype behind its practice, shows where real results are taking place, and explains how companies can move beyond the hype to achieve real business results.
Building on the work of strategy guru Gary Hamel, this guide shows organizations how to move innovation from a buzz word to a core competency.
Schwinn became the bestselling, bestknown and bestloved bicycle brand in the USA. Today, itstillhas nearly 90% brand recognition. Schwinn's success was based ona series of innovations, includingalowcost modelthat helped it ride ...
The book then shares a flexible methodology for designing powerhouse problem-solving GAMEs (Guidelines, Arena, Materials, Experience), aligning teams with 5 problem-solving “lenses,” building consensus behind change, and ...
Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history.
Alex Osborn's brainstorming technique was introduced in his book Applied Imagination. For a discussion of the problems with brainstorming and group creativity in general, see B. A. Nistad's “Illusion of Group Productivity,” from the ...