Strategic Sport Communication, 2E
- ISBN-10
- 1492525774
- ISBN-13
- 9781492525776
- Category
- Business & Economics
- Pages
- 424
- Language
- English
- Published
- 2016-08-05
- Publisher
- Human Kinetics
- Authors
- Andrea, Pamela, Pedersen
Description
Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
Get the book
Similar books
-
Strategic Sport Communication
By Paul M. Pedersen, Pamela C. Laucella, Andrea N. Geurin... Jonathan Dwyer, Darren Sharper, Josh Brown, Quincy Enunwa, and Greg Hardy and more recently Desmond Harrison, Kam Moore, Tyrel Dodson, Mark Walton, and Trevor Bates, all listed on USA Today's “NFL Player Arrest Database” (2019).
-
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
By Karen FrebergEmphasize embracing messages, not hard-sell messaging. The point of social media is to be social, not to bombard people with paid ads trying to make a quick sell. Social media is about building relationships that could ultimately turn ...
-
Cross-Cultural Journalism and Strategic Communication: Storytelling and Diversity
By Maria E Len-Rios, Earnest L PerryNo matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias.
-
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
By Janis Teruggi Page, Lawrence J. ParnellIntroduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment.
-
Routledge Handbook of Sport Communication
By PaulM. PedersenThe Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication.
-
Organizational Change: Creating Change Through Strategic Communication
By Laurie LewisWritten for both undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations.
-
The Handbook of Strategic Public Relations and Integrated Communications
By Clarke CaywoodAn indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as ...
-
The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E
By Clarke CaywoodSTRATEGIC. APPROACH. TO. SPORTS. PUBLIC. RELATIONS. S ports public relations is one of the fastest—growing segments of the PR industry. This arena is defined by the use of public relations tactics to achieve the communications ...
-
Research Methods and Design in Sport Management
By Chad D. McEvoy, Paul Mark Pedersen, Damon P. S. Andrew... Marketing and Sponsorship, 3, 54–81. doi:10.1108/ IJSMS-03-01-2001-B006 Gonçalves, B., Coutinho, D., Santos, S ... /what-are-pomeroy-college-basketball-ratings/fc7bff57-b177 -4c12-8912-69d0fcaf2e63_note.html Greenberg, N. (2017, ...
-
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
By Charles Marsh, David W. Guth, Bonnie Poovey ShortL. Hall. II: "I lis *III" auwurm "I will hip-Hirwai Himal - Tri-InFi Piknik: Hirii:wn piir MERITH REITH ++Milliam FE HERN Mail as aft milm's draw 'Inani-Imtime-frkin " " *II*, * IIE *****pur"urgii III*IIII». IAllis, FM-HR.R.A.L. i. i*i; ...