Brand Jamaica: Reimagining a National Image and Identity
- ISBN-10
- 149620056X
- ISBN-13
- 9781496200563
- Category
- Social Science
- Pages
- 252
- Language
- English
- Published
- 2019-12
- Publisher
- U of Nebraska Press
- Authors
- Hume Johnson, Kamille Gentles-Peart
Description
Brand Jamaica is an empirical look at Jamaica’s postindependence national image and global brand from multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm that shaped it.
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- 2019-12
- 252 pages
- Ebook
- U of Nebraska Press
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