Language Policy and Planning for the Modern Olympic Games

Language Policy and Planning for the Modern Olympic Games
ISBN-10
1501500473
ISBN-13
9781501500473
Category
Language Arts & Disciplines
Pages
281
Language
English
Published
2021-04-19
Publisher
Walter de Gruyter GmbH & Co KG
Author
Jie Zhang

Description

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller

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