Scaling Procedures: Issues and Applications
- ISBN-10
- 150632018X
- ISBN-13
- 9781506320182
- Category
- Social Science
- Pages
- 224
- Language
- English
- Published
- 2003-03-12
- Publisher
- SAGE Publications
- Authors
- William O. Bearden, Richard G. Netemeyer, Subhash Sharma
Description
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
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