Launching Successful Ventures

Launching Successful Ventures
ISBN-10
1506358918
ISBN-13
9781506358918
Category
Business & Economics
Pages
352
Language
English
Published
2018-10-24
Publisher
SAGE Publications
Authors
Thomas W. Zimmerer, Michael W. Fountain

Description

"Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it." –W. Don Stull, Texas Tech University The majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.

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