Mobile Platforms, Design, and Apps for Social Commerce
- ISBN-10
- 152252469X
- ISBN-13
- 9781522524694
- Category
- Business
- Language
- English
- Published
- 2017
- Publisher
- Business Science Reference
- Author
- Jean-Eric Pelet
Description
"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors such as business, commerce, marketing, knowledge management, learning, entertainment, human-computer interaction and social media"--
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