Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
- ISBN-10
- 1522551883
- ISBN-13
- 9781522551881
- Category
- Business & Economics
- Pages
- 1723
- Language
- English
- Published
- 2018-01-05
- Publisher
- IGI Global
- Authors
- Management Association, Information Resources
Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
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