Strategic Management for Hospitality & Travel: Today and Tomorrow
- ISBN-10
- 152490757X
- ISBN-13
- 9781524907570
- Category
- Hospitality
- Language
- English
- Published
- 2019-04-23
- Authors
- Owen Davies, Marvin J. Cetron, Frederick Demicco
Description
Written in an entrepreneurial and an environmental-scanning approach, this book helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
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