Spanx, Inc: Accusations of Product Risk
- ISBN-10
- 1526403153
- ISBN-13
- 9781526403155
- Category
- Clothing trade
- Language
- English
- Published
- 2014
- Authors
- Jennifer Knapp, James S. O'Rourke, Jennifer Buddig
Description
On January 20, 2014 The Huffington Post published an article about research into possible health risks associated with Spanx, the market leading shapewear company. A few weeks later, the company made an announcement that the CEO was stepping down amidst rumors of a potential Initial Public Offering (IPO). Spanx must decide how to respond to mounting media attention.
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