Doing Focus Groups

Description

Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

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Other editions

• 

  Doing Focus Groups

  • 2018-09-03
  • 224 pages
  • Paperback
  • SAGE
• 

  Doing Focus Groups

  • 2008-03-05
  • 168 pages
  • Paperback
  • SAGE
• 

  Doing Focus Groups

  • 2018-10-19
  • 224 pages
  • Paperback
  • SAGE Publications Limited

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