Retail Marketing Management: The 5 Es of Retailing
- ISBN-10
- 1526457350
- ISBN-13
- 9781526457356
- Series
- Retail Marketing Management
- Category
- Business & Economics
- Pages
- 201
- Language
- English
- Published
- 2018-12-03
- Publisher
- SAGE
- Author
- Dhruv Grewal
Description
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
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Other editions
-
- 2019-01-17
- 200 pages
- Paperback
- SAGE Publications Limited
-
- 2015-07-02
- 369 pages
- Paperback
- Pearson Higher Ed
-
- 2013-04-22
- 124 pages
- Ebook
- AuthorHouse
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