The Virtual World and Marketing
- ISBN-10
- 1527515516
- ISBN-13
- 9781527515512
- Category
- Business & Economics
- Pages
- 251
- Language
- English
- Published
- 2018-07-27
- Publisher
- Cambridge Scholars Publishing
- Authors
- Enes Emre Başar, Aysel Erciş, Sevtap Ünal
Description
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
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