The Changing Landscape of Global Businesses: Principles and Practices
- ISBN-10
- 1527521109
- ISBN-13
- 9781527521100
- Category
- Business & Economics
- Pages
- 299
- Language
- English
- Published
- 2018-11-07
- Publisher
- Cambridge Scholars Publishing
- Author
- Babu George
Description
The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense.
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