Management Decision-Making, Big Data and Analytics
- ISBN-10
- 1529738288
- ISBN-13
- 9781529738285
- Category
- Business & Economics
- Pages
- 336
- Language
- English
- Published
- 2020-10-12
- Publisher
- SAGE
- Authors
- Simone Gressel, David J. Pauleen, Nazim Taskin
Description
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
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