Introduction to Cognitive Ethnography and Systematic Field Work

Introduction to Cognitive Ethnography and Systematic Field Work
ISBN-10
1544351046
ISBN-13
9781544351049
Category
Social Science
Pages
184
Language
English
Published
2021-08-13
Publisher
SAGE Publications
Author
G. Mark Schoepfle

Description

Introduction to Cognitive Ethnography and Systematic Field Work by G. Mark Schoepfle and Oswald Werner provides a guide to the fundamentals of cognitive ethnography for qualitative research. A focus of this technique is collecting data from flexible but rigorous interviews. These interviews are flexible because they are designed to be structured around the semantic knowledge being elicited from the speaker, not around some pre-conceived design that is based on the researcher’s background, and they are rigorous because the basic linguistic and semantic structures are shared among all cultures. Written by two of the founders of this technique, this text provides a wealth of concentrated knowledge developed over years to best suit this collaborative and participant-centric research process. Eight chapters show how intertwined data collection and analysis are in this method. The first chapter offers a brief history and overview of the cognitive ethnography. Chapter 2 covers planning a research project, from developing a research question to ethics and IRB requirements. The next two chapters cover interview background, techniques, and structures. Chapter 5 addresses analysis while Chapter 6 covers transcription and translation. Chapter 7 covers observation, while a final chapter address writing a report for both consultants and outside audiences.

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