Where Did It All Go Wrong?: Adventures at the Dunning Kruger Peak of Advertising

Where Did It All Go Wrong?: Adventures at the Dunning Kruger Peak of Advertising
ISBN-10
1544901054
ISBN-13
9781544901053
Series
Where Did It All Go Wrong?
Pages
210
Language
English
Published
2017-12-12
Publisher
Createspace Independent Publishing Platform
Author
Eaon Pritchard

Description

A proto-meme is beginning to 'go critical'. If you're looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we're not sure exactly sure where. So many incompetents, who can't know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let's tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising...

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