The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists

The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists
ISBN-10
1545300496
ISBN-13
9781545300497
Category
Calligraphy
Pages
72
Language
English
Published
2017-04-25
Publisher
Createspace Independent Publishing Platform
Author
Molly Suber Thorpe

Description

The Calligrapher's Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you're starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions. Molly has packed these pages with advice you won't find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists: How professional calligraphers charge for their services Whether to charge flat rates or hourly rates When - and how - to offer discounts or freebies How to charge for commercial work, such as logo designs How to get the most bang for your advertising budget What goes into a fair project contract How to navigate copyright licensing and know your rights!

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