2018 UPDATED EDITION ~ New AdWords Interface Learn AdWords in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google AdWords Advertising Updated - Fully updated for 2018, and focused on the new AdWords Interface AdWords in all its Glory - master the AdWords Search Network, Display Network and Remarketing and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise Your Business on Google without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use ADWORDS effectively Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success. Access Free Tools - access the companion ADWORDS TOOLBOOK with free tools for Google AdWords! The #1 Bestselling Workbook on Google AdWords Advertising for Your Business Jason McDonald - written by a successful practitioner of AdWords. Just Google 'AdWords Expert Bay Area.' Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of Contents AdWords Basics - the basics matter, so begin at the beginning. AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money. The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step. Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily. Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS) Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper. AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google AdWords Check out the other AdWords Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, AdWords for Dummies, AdWords Secret Hacks, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free AdWords Toolbook with hundreds of free tools for AdWords advertising 2018. Plus they're OUTDATED. This AdWords book is listed as one of the best books on Google AdWords 2018.
2020 SEPTEMBER UPDATED EDITION Learn Google Ads (AdWords) in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.
The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies ...
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. He uses this social media book as THE workbook for each class.
Advanced Google AdWords, Third Edition, is the ultimate guide to Google’s dominant ad platform. This book teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns.
From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing ...
Offers techniques and tips for effectively using Google AdWords and Google Analytics to run digital marketing campaigns.
2021 Updated Edition Learn SEO in Plain English - Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
Are You New To Google Advertising? Do You Want A Simple Guide To Get You Started Immediately? If so, this book will show you exactly how to get started.
Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably ...