On the Wrong Foot: A Marketing Look at Ukraine in Crisis
- ISBN-10
- 154629788X
- ISBN-13
- 9781546297888
- Category
- Business & Economics
- Pages
- 280
- Language
- English
- Published
- 2018-09-21
- Publisher
- AuthorHouse
- Author
- Charl Theron
Description
The origin of today’s crises in Ukraine goes way back. The track record of internal upheavals and battles with neighbours is there. For ten centuries the country has had to endure history’s ominous, hostile, and often quirky twists that have time after time caught Ukraine on the wrong foot and sealed its fate. For twenty-two years the vision for change was absolutely clear. The desire to join Europe was repeatedly stated by every one of the four presidents of Ukraine during this time. But with no coherent leadership strategy, tactics took control of vision. Even after a last minute rush to pass six laws that would have secured a far-reaching European Union partnership, an all-consuming crisis wrecked Ukraine’s chance to step into Europe as a genuine partner.
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