Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians
- ISBN-10
- 1555708897
- ISBN-13
- 9781555708894
- Category
- Business & Economics
- Pages
- 200
- Language
- English
- Published
- 2013
- Publisher
- American Library Association
- Authors
- Cheryl LaGuardia, Marie R. Kennedy
Description
It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes Four complete programs from both public and academic libraries A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models Numerous examples of well-executed plans and outcomes
Get the book
Other editions
-
- 2017-10-05
- 241 pages
- Paperback
- American Library Association
-
- 2017-10-05
- 299 pages
- Ebook
- American Library Association
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