International Retailing
- ISBN-10
- 1563671034
- ISBN-13
- 9781563671036
- Series
- International Retailing
- Category
- Comercio internacional
- Pages
- 592
- Language
- English
- Published
- 1998
- Publisher
- Fairchild Books
- Author
- Brenda Sternquist
Description
International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.
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