Perry's Department Store: A Buying Simulation for Juniors, Men's Wear, Children's Wear, and Home Fashion/giftware
- ISBN-10
- 1563672952
- ISBN-13
- 9781563672958
- Series
- Perry's Department Store
- Category
- Business & Economics
- Pages
- 114
- Language
- English
- Published
- 2003-01-01
- Publisher
- Fairchild Books
- Authors
- Karen M. Guthrie, Cynthia W. Pierce
Description
Featuring a unique approach that utilizes a hypothetical department store chain as a model, Perry's Department Store: A Buying Simulation shows novice and veteran buyers how to more effectively apply their skills and knowledge in today's fast-paced, retail world. An abundance of exercises and forms illustrate how to prepare for a profitable selling season. Organized according to the traditional steps a buyer would make, Perry's Department Store enables readers to research new markets and clothing trends; project sales; determine stock requirements and markdown; develop a merchandise plan; use advertising, publicity, and public relations to generate customer awareness; examine the income statement; and better understand the relationship of the buyer to store management and manufacturers.
Get the book
Other editions
-
- 2006-03-01
- 128 pages
- Paperback
- Fairchild Books
-
- 2015-01-29
- 160 pages
- Paperback
- Bloomsbury Publishing USA
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