Retailing in the 21st Century

ISBN-10: 1563677067
ISBN-13: 9781563677069
Series: Retailing in the 21st Century
Pages: 544
Language: English
Published: 2009-01-01
Publisher: Fairchild Books & Visuals
Authors: Jay Diamond, Sheri Litt

Description

Introduction to Retailing - Retailing from Its Early Days to the Present - Brick-and Mortar Retailing - Off-Site Retailing: E-tailing, Catalogues, and Home-Shopping Networks - The Globalization of Retailing - Identification, Analysis, and Research of Consumer Groups - Multiculturism in Retailing - The Role of Ethics in the Retail Environment - Going Green Management and Operational Controls - Human Resources Management - Loss Prevention - Logistical Merchandise Distribution Retail Environments - Location Analysis and Selection - Designing the Facility Buying and Merchandising - Buying Domestically and Abroad - Private Labeling and Product Development - The Concepts and Mathematics of Merchandise Pricing Promotion and Customer Service - Advertising and Promotion - Visual Merchandising - Customer Service - New Chapters: The Globalization of Retailing, Multiculturalism in Retailing, and The Role of Ethics in the Retail Environment and Going Green - Focus Features of specific retailers and retail-related businesses include: AC Nielsen, Sephora, Zappos.com, Target Corporation, and Simon Property Group - "In The News" articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene - Instructor's Guide provides suggestions for planning the course and using the text in the classroom - PowerPoint Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms