Designing Identity: Graphic Design as a Business Strategy
- ISBN-10
- 1564966801
- ISBN-13
- 9781564966803
- Category
- Art
- Pages
- 144
- Language
- English
- Published
- 2000
- Publisher
- Rockport Pub
- Author
- Marc English
Description
Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
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Other editions
-
- 2016-03-08
- 152 pages
- Paperback
- Princeton University Press
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