Marketing to the Mind: Right Brain Strategies for Advertising and Marketing
- ISBN-10
- 1567200311
- ISBN-13
- 9781567200317
- Category
- Business & Economics
- Language
- English
- Published
- 1996-09-09
- Publisher
- Praeger
- Authors
- Richard C. Maddock, Richard L. Fulton
Description
This is a study of the unconscious mind - the right side of the brain - and how advertising affects and directs it. It provides an explanation of what guides human motivation and behaviour, illustrating how "marketing to the mind" provides a better chance
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