Specialty Retailers: Marketing Triumphs and Blunders
- ISBN-10
- 1567203426
- ISBN-13
- 9781567203424
- Category
- Business & Economics
- Pages
- 261
- Language
- English
- Published
- 2001
- Publisher
- Greenwood Publishing Group
- Authors
- Ronald D. Michman, Edward M. Mazze
Description
Moreover, marketing scholars and their students will find the analysis and cases most instructive."--BOOK JACKET.
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