Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective
- ISBN-10
- 1567204724
- ISBN-13
- 9781567204728
- Category
- Business & Economics
- Pages
- 223
- Language
- English
- Published
- 2002
- Publisher
- Greenwood Publishing Group
- Author
- Zeinab Karake-Shalhoub
Description
She demonstrates that there is a positive relationship between management ownership and trust, and that managers who fail to protect the interests of their stockholders - as well as their own - will never gain customer loyalty. Any business considering a move into e-commerce, or re-evaluating an earlier investment in online marketing and retailing, will benefit greatly from Karake-Shalhoub's insights."--BOOK JACKET.
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Other editions
-
- 2002-11-30
- 240 pages
- Ebook
- Bloomsbury Publishing USA
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