Chinese Economic Transition and International Marketing Strategy
- ISBN-10
- 1567205879
- ISBN-13
- 9781567205879
- Category
- Business & Economics
- Pages
- 322
- Language
- English
- Published
- 2003
- Publisher
- Greenwood Publishing Group
- Author
- Ilan Alon
Description
Analyzes the impact of economic transition in China on international marketing strategies across multiple industries.
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Other editions
-
- 2003-03-30
- 350 pages
- Ebook
- Bloomsbury Publishing USA
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