Selling Sin: The Marketing of Socially Unacceptable Products

Selling Sin: The Marketing of Socially Unacceptable Products
ISBN-10
156720645X
ISBN-13
9781567206456
Category
Business & Economics
Language
English
Published
2003
Publisher
Greenwood
Author
D. Kirk Davidson

Description

Marketing such controversial products as cigarettes, alcohol, gambling, pornography and firearms entails a host of issues. 'Selling Sin' explores the challenges of marketing these socially unacceptable products.

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