Strategic Marketing: How to Achieve Independence and Prosperity in Your Mental Health Practice
- ISBN-10
- 1568870310
- ISBN-13
- 9781568870311
- Series
- Strategic Marketing
- Category
- Mental health services
- Language
- English
- Published
- 1997
- Author
- Kalman M. Heller
Description
How to apply sound business principles and marketing techniques to increase referrals and revenues, provide more competent and ethically appropriate care, and increase the likelihood that the people calling your office are the types of patients you want to see. The author, president of a multi-disciplinary practice that includes 17 therapists, brings 30 years of experience to bear in this winning presentation of ways to reshape your practice and capitalize on new opportunities for success.
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