TM: Trademarks Designed by Chermayeff & Geismar

TM: Trademarks Designed by Chermayeff & Geismar
ISBN-10
1568982569
ISBN-13
9781568982564
Series
TM
Category
Design
Pages
206
Language
English
Published
2000-09
Publisher
Edwin Mellen Press
Authors
Ivan Chermayeff, Thomas H. Geismar, Steff Geissbuhler

Description

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

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