This book is designed to help prepare students to plan, organise, and direct special events and festivals. This book includes a look at the evolution and history of special events and explains the skills and processes needed to implement them. This nuts-and-bolts approach details the methods to achieve specific goals and objectives in event planning from concept to completion. The second edition includes updates on technology and new case studies, addresses major issues such as terrorism, and provides a new chapter on professional opportunities in event management.
企業活動專案管理: 在會展產業的運用
本书介绍了节事产业中的整合营销传播的方式,节事营销传播工具的介绍和评估,分析作为企业传播工具的节事的执行。
Become an event planning pro & create a successful event series
-This education textbook specializes on how to become a successful corporate event planner.
This book is also an empowering guide to leadership, communication, partnership and visionary thinking.
Now in a fully revised and updated new edition, this is still the only textbook to introduce the fundamentals of sport facility and event management alongside each other and in a global context.
The importance of Sport Tourism as a developing science and Sport Events specifically is on the increase. This is especially true when experts say that sport tourism is big business.
FCS Marketing Communication: Level 2 – Laricia Smit et al (2006) Handbook of Public Relations – 8th Edition – Skinner, von Essen, Mersham&Motau How to organize effective conferences and meetings – David Seekings (1999).
... quality management? 3. What advice would you give an event organizing subcommittee to develop quality policies for a recurring major event? ... Oakland, J. and Morris, P. (1998) Pocket Guide to TQM: a Pictorial Guide for Managers.
Event Studies is the only book devoted to developing knowledge and theory about planned events.