Marketing: Mastering Your Small Business

ISBN-10: 1574100203
ISBN-13: 9781574100204
Series: Marketing
Category: Business & Economics
Pages: 274
Language: English
Published: 1996
Publisher: Dearborn Trade Publishing
Authors: Jeff Williams, Gloria Green

Description

Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.

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Other editions

Marketing
- 2023-09-05
- - pages
- Paperback
- Azhar UL Haque Sario
Marketing
- 2022-03-30
- 784 pages
- Paperback
- Oxford University Press
Marketing: An Introduction, Global Edition
- 2022-03-28
- 702 pages
- Paperback
- Pearson Higher Ed
Marketing
- 2021-07-14
- 160 pages
- Ebook
- Editora FGV

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